Showing posts with label Sketch Logo. Show all posts
Showing posts with label Sketch Logo. Show all posts
true colors - infographic
what your brand colors say about your business? Integrade your brand colors across the board.
color psychology in logo design - infographic
Our minds are inherently programmed to respond to color. They shape our thoughts and emotion.
Logo Creation: Symbol - infographic
Today’s infographic about logo creation: symbol.
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| + click on image to enlarge |
Use Colour In Logo Design To Effectively Communicate The Right Message
When studying colour theory we are given an understanding of the colour wheel and the harmonious relationships that can be forged between these brothers of reflecting light… It is here that we are given a cheat sheet on how to use colour effectively to communicate the right message.
Below we use this knowledge to go behind the scenes of colour theory in logo design while looking at various case studies of logo designs that use these principles. Enjoy.
This wheel, that shows the relationships of colours, is a handy little tool to understand. Without going into any great detail of how the colours of the wheel are established (which is pretty interesting to know), we’ll just tip or toes into the water.
The panels that have an outline above, with their linking lines, show the relationships colours have. For example, complementary colours are the colours directly opposite each other. In our illustration above (the first wheel highlights the relationship), red and green are directly opposite, so they’re complementary. Just as the blue on the left and the yellow on the right are complementary, the orange and light blue, and so on.
These aren’t the be-all and end-all of colour combinations obviously, but they’re good places to start when choosing what colours you might want to use for a project. As you’ll see in the following examples, sometimes you might use three out of four tetrad colours, or go for an analogous harmony but stretch it out one more and skip one.
The wheel is our simple guide into the world of colours – something to use when you find yourself in a place of bother, or something you may choose to ignore. With that in mind, sometimes one may decide to ignore the wheel, but work with colour meanings and psychology instead. It should be noted that it isn’t exactly a science. Ask a hundred people what red means and you’ll likely get dozens upon dozens of different answers – none wrong. But again, it’s a great starting point and gives you insight into how your audience may instinctively perceive something you’ve put together.
Below we use this knowledge to go behind the scenes of colour theory in logo design while looking at various case studies of logo designs that use these principles. Enjoy.
The panels that have an outline above, with their linking lines, show the relationships colours have. For example, complementary colours are the colours directly opposite each other. In our illustration above (the first wheel highlights the relationship), red and green are directly opposite, so they’re complementary. Just as the blue on the left and the yellow on the right are complementary, the orange and light blue, and so on.
These aren’t the be-all and end-all of colour combinations obviously, but they’re good places to start when choosing what colours you might want to use for a project. As you’ll see in the following examples, sometimes you might use three out of four tetrad colours, or go for an analogous harmony but stretch it out one more and skip one.
The wheel is our simple guide into the world of colours – something to use when you find yourself in a place of bother, or something you may choose to ignore. With that in mind, sometimes one may decide to ignore the wheel, but work with colour meanings and psychology instead. It should be noted that it isn’t exactly a science. Ask a hundred people what red means and you’ll likely get dozens upon dozens of different answers – none wrong. But again, it’s a great starting point and gives you insight into how your audience may instinctively perceive something you’ve put together.
Colour Meanings & Theory
Colour can make or break a design so it is vital that you know what colours mean and what they can communicate. Below are some ‘meanings’ of colour. [Source]- Red evokes aggressiveness, passion, strength and vitality
- Pink evokes femininity, innocence, softness and health.
- Orange evokes fun, cheeriness and warm exuberance.
- Yellow evokes positivity, sunshine and cowardice.
- Green evokes tranquility, health and freshness.
- Blue evokes authority, dignity, security and faithfulness.
- Purple evokes sophistication, spirituality, costliness, royalty and mystery.
- Brown evokes utility, earthiness, woodsy-ness and subtle richness.
- White evokes purity, truthfulness, being contemporary and refined.
- Gray evokes somberness, authority, practicality and a corporate mentality.
- Black evokes seriousness, distinctiveness, boldness and being classic.
Choosing colors for your business logo
Know your/your client’s target market. Identifying and understanding your target market is the first step in choosing the right colors for your business’ logo. Studying your target market includes determining the market’s age, gender, profession, culture, and socioeconomic status.
Know what colors represent. Every color has its own representation and meaning according to the target market. Understanding each color’s meaning can help you organize your first step in choosing the colors for your preferred logo design.
Choosing color is a form of art. It’s a process of expression, an art form without a limitation, an art form that breaks boundaries of cultures, beliefs and rules. If you’re brave and clever enough to combine green and pink with orange and crimson, then do it. The logos of Google and Yahoo were designed like that for a reason. You can use unusual color combinations if you want, but remember to do a decent case study on using the combinations. Playing with colors for your business’ logo is a serious part of any branding strategy that can make or break your business’ success.
Know what colors represent. Every color has its own representation and meaning according to the target market. Understanding each color’s meaning can help you organize your first step in choosing the colors for your preferred logo design.
Basic Color Representation
- Red – sex, passion, love, food, radical, bold, war, anger
- Pink – female, weakness, romance, blush, affection
- Blue – subtle, cool, peace, calm, sadness, melancholy
- Black- death, grief, angst, elegance, class, strength
- White – purity, cleanliness, absurd, vague, righteousness
- Burgundy and Brown – refinement, aristocracy, nobility
- Yellow – happiness, youth, summer, childhood
- Green – earth, life, environment, money, organic, jealousy, naughtiness
Basic techniques
Although there are commonly used and popular color representations, we should not confine ourselves with what these norms suggest. As a web designer, you should pick a color that describes and represents your business’ personality best.Choosing color is a form of art. It’s a process of expression, an art form without a limitation, an art form that breaks boundaries of cultures, beliefs and rules. If you’re brave and clever enough to combine green and pink with orange and crimson, then do it. The logos of Google and Yahoo were designed like that for a reason. You can use unusual color combinations if you want, but remember to do a decent case study on using the combinations. Playing with colors for your business’ logo is a serious part of any branding strategy that can make or break your business’ success.
Symbols, Brands and Nameless Logo?
Can be roughly categorized into three areas:
Tips on Using Symbols in Logos and Brands.
1. Storytelling
Remember, not all symbols are created equal-choose symbols that tell a story. Do your research and make sure the symbols incorporated in your logo are not just pretty faces, but convey clear and concise representations.
2. International perspectives:
Examine symbols from multiple perspectives-that of the clients, that of their target audience, and even beyond their normal social and cultural contexts. What a symbol represents in one culture may not be what it represents in another. This is crucial for companies who seek to create international identities and brands.
3. Conflicts of interest:
Again, do your research. Do not use multiple symbols in one logo or brand that might possibly represent conflicting ideas. It is ok to combine forces, but be careful to not overload on symbols, or couple symbols that cause friction. You want the logo to express a unified message.
4. Clarify the Communication
Each logo should communicate something. That something is left up to the client to determine and the designer to execute. Symbols are powerful communication devices when used wisely. One smart symbolic element in a logo design can express everything, but the designer needs to be careful to express one thing well, not many ideas poorly.
As with any device, there are limits to what these graphical tools can do, therefore, keep it concise. The client may resist being overly specific in their message, but as the designer it is your job to stress the need for symbolic impact.
5. Symbols that Interact:
Everything that visually represents the company comes to define it. This is the general idea behind the brand and its logo. The hope is that people understand who the company is and want to incorporate the brand into their lives. The designer must be conscience that symbols do not exist on their own, since conception they have been in a constant state of interaction. Therefore, symbols have friends and they have enemies. The designer must learn to recognize how this will affect the overall impact of the brand and logo.
source: hongkiat.com
- Typographic logos which feature the name of the company or brand, for example Harrods and Calvin Klein.
- Type and symbol logos which consist of some sort of symbol combined with the company name, for example Jaguar, Ferrari and Mercedes Benz.
- Symbol only logos. These are the big boys of the branding world, so famous they don’t need a company name to be recognized, examples include Nike, Shell and Apple.
Tips on Using Symbols in Logos and Brands.
1. Storytelling
Remember, not all symbols are created equal-choose symbols that tell a story. Do your research and make sure the symbols incorporated in your logo are not just pretty faces, but convey clear and concise representations.
2. International perspectives:
Examine symbols from multiple perspectives-that of the clients, that of their target audience, and even beyond their normal social and cultural contexts. What a symbol represents in one culture may not be what it represents in another. This is crucial for companies who seek to create international identities and brands.
3. Conflicts of interest:
Again, do your research. Do not use multiple symbols in one logo or brand that might possibly represent conflicting ideas. It is ok to combine forces, but be careful to not overload on symbols, or couple symbols that cause friction. You want the logo to express a unified message.
4. Clarify the Communication
Each logo should communicate something. That something is left up to the client to determine and the designer to execute. Symbols are powerful communication devices when used wisely. One smart symbolic element in a logo design can express everything, but the designer needs to be careful to express one thing well, not many ideas poorly.
As with any device, there are limits to what these graphical tools can do, therefore, keep it concise. The client may resist being overly specific in their message, but as the designer it is your job to stress the need for symbolic impact.
5. Symbols that Interact:
Everything that visually represents the company comes to define it. This is the general idea behind the brand and its logo. The hope is that people understand who the company is and want to incorporate the brand into their lives. The designer must be conscience that symbols do not exist on their own, since conception they have been in a constant state of interaction. Therefore, symbols have friends and they have enemies. The designer must learn to recognize how this will affect the overall impact of the brand and logo.
source: hongkiat.com
what is logo?
A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
source: logobee
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.
source: wikipedia
Logo graphic design is one of the most challenging areas of graphics design. Logos can be tricky. They are often the defining feature of a company. The public face, if you will. Good research and patience are key to any good logo graphic design.It's important to always know the specifics of what you or the client is looking for before you start. Generally for most projects.
Designing your own logo doesn’t have to be too hard as long as you have some guidelines to stick to, some decent software, a huge portion of creativity and a few hours to spare.
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