what is logo?

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
source: logobee

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.
source: wikipedia

Logo graphic design is one of the most challenging areas of graphics design. Logos can be tricky. They are often the defining feature of a company. The public face, if you will. Good research and patience are key to any good logo graphic design.It's important to always know the specifics of what you or the client is looking for before you start. Generally for most projects.

Designing your own logo doesn’t have to be too hard as long as you have some guidelines to stick to, some decent software, a huge portion of creativity and a few hours to spare.


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